Measure the Magic

Unlock Your Organization’s Creativity and Innovation Readiness.

Organization´s creativity and innovation readiness can be measured, understood, and systematically developed.

Measure Creativity
and Innovation Readiness

Yellow Method is a research-based platform designed to assess and develop your organization’s innovation readiness—at both the individual and organizational levels. Our tool provides quantified, actionable insights into your people’s creative potential and your organization’s innovation culture.

Recommended actions

Turn insights into action. Gain tailored recommendations based on your assessment results, helping you measure and analyze your organization´s innovation amplifiers and interferences. Focus the efforts to enhance innovation where it matters most.

Comprehensive assessments

Our assessments measure your
team’s creative potential and your organization’s readiness for innovation.
Through a structured evaluation of
key creativity drivers—such as psychological safety, risk tolerance, and creative confidence—our tool identifies strengths, interferences, and specific areas for growth.

Clear progress tracking

Monitor your innovation goals with visualized progress tracking. Follow clear charts and trend analysis to ensure continuous development in both individual creativity and organizational innovation readiness.

Trusted by:
Customer Spotlights

Creativity
That Drives Innovation

Arla
Telia
Duunitori

Hear from Our Clients

Pauliina Tenho, Commercial Innovation
Arla

"Creativity promotes innovation, regeneration, and growth. It contributes directly to a company’s competitive edge. Arla partnered with Yellow because we want to use creativity to accelerate our business."

Minni Ruhtinas, Creatives and Content
Telia

"For us, creativity means the ability to put things together in new ways. And we have now begun to understand its
importance, above all, as a competitive advantage and enabler of growth"

Lauri Vaisto, People & Culture
Duunitori

"The collaboration showed us all the things that are related to our creativity and where our creative interferences and potentials lie. It was eye-opening to see how even individual challenges can take the edge off development and growth."

Supercharge
your creativity

Connect with Yellow today and unlock your full potential.