Case Spotlight

“Creativity is a way to bring people and ideas together, broaden perspectives, and form inventive new solutions together. It is a powerful asset for leading motivation, trust, and change – which is why we wanted to develop our understanding of creativity, and especially its measurability.”

Duunitori have identified five strategic abilities they want to develop and advance together. Creativity is part of all of them. Duunitori has a cellular organizational structure that facilitates collaboration between different professionals and domains.

Yellow has helped Duunitori define a common language for creativity and identify areas of growth.

“The collaboration showed us all the things that are related to our creativity and where our creative interferences and potentials lie. It was eye-opening to see how even individual challenges can take the edge off development and growth.”

Lauri Vaisto, People & Culture