Case Spotlight

Arla´s aim is to embed innovation into their everyday work even more firmly than before. They want to make creativity a success factor for the company. The creative potential of the entire workforce is to be harnessed and used to drive organizational change.

“Creativity promotes innovation, regeneration, and growth. It contributes directly to a company’s competitive edge. Arla partnered with Yellow because we want to use creativity to accelerate our business.” – Pauliina Tenho

Arla is actively building a culture of creativity and introducing processes that encourage creative thinking.

Pauliina Tenho, Commercial Innovation