Creative Working Life 2030

Creative Working Life 2030 is a project that dives into Finnish creativity, its sources, and ways to strengthen them. It aims to support both organizations and individuals in understanding and harnessing creativity to innovate and renew faster. The research project is led by MARK The Association of Finnish Marketers. Other key partners include Technology Industries of Finland, Marketing Finland, and Aalto University. Yellow Method acts as a creativity expert on the project.

Organizations on their way to creativity

Launching in autumn 2022, the second phase of the project concentrates on exploring creativity at the organizational level. Based on the results, Yellow Method will help organizations identify their creativity and develop operational and management models to support it. The project is led by MARK Suomen Markkinointiliitto ry and facilitated by Yellow Method. Around 20 Finnish organizations from different sectors are involved in the project.