Creative Leap: Creativity as a competitive advantage in business

Creative Leap studies individual and organizational creativity in working life for all businesses. The project asks how the implementation of creativity is reflected in the organization's business and whether a creative organizational culture correlates with financial success.

Creative Performance

Scientifically proven methods for supporting, measuring and developing individual and organizational creativity. The projects looks into creative potential on individual and organisational level by using creativity surveys. Their research aims to identify the elements of creativity and develop a model for individual and organizational creativity.

Researchers in the first phase of the project are Professor Mark Runco (Aalto University / Southern Oregon University) and Susanna Rahkamo from Yellow Method. In a complex and rapidly changing world, creativity is essential for the development, renewal and success of organisations making it one of the most essential and sought-after skills and assets in today’s work life. It has the ability to drive innovation, problem-solving and operational development.

‘Creative Leap: Creativity as a competitive advantage in business’ is a co-research project funded by Business Finland and Next Generation EU. It researches how creativity can be measured and managed and if creative methods and approaches correlate with financial success. It aims to create a framework to support the impact of individual and organizational creativity within companies in Finland and to model the financial impact of creativity.

Text credits: Aalto University / Creative Leap